About Us

Fusion™, is a division of Entercom Sacramento, LLC. Its purpose is to provide top level services and capabilities that meet the needs of our advertisers in a rapidly changing marketing environment. Fusion™ clients experience a completely new form of integrated marketing which combines Audio, Visual & Experiential elements. Creative thinking is the cornerstone of impactful marketing but, to be successful, it must occur within an environment that combines creativity with accountability.

Our Process

The Fusion™ Process is a proven approach to delivering measurable results for each of our clients.

 

  • Discover:
    The first step in the Fusion™ Process is to conduct an in-depth needs analysis from the perspective of a business partner, not an advertising company. Our belief is that marketing goals must be driven by business objectives.

  • Design:
    Shortly after our discovery meeting, Fusion™ begins brainstorming concepts. The best concepts are presented to the client for review. Once we have your feedback on what concepts are most promising, we move to the next phase.

  • Develop:
    This is the phase where we mobilize each division of our team (Audio, Visual & Experiential) to develop the concepts chosen. All the information a client needs to make a decision are provided in detail.

  • Decide:
    Simply put, if we've done our job well, the client should be able to easily decide which idea to implement.

  • Deliver:
    This is an extremely important phase. The Fusion™ team has the capability to provide flawless execution and fulfillment of the client's integrated marketing campaigns.

  • Debrief:
    Accountability is key. Clients will have immediate access to complete digital recaps for the various elements of each campaign.